TWISTED ROOTS DISTILLERY
The small-batch, hand crafted rum of the Twisted Roots Distillery is something special, not just because of how great it tastes but also because of the blood, sweat, fire, and metal that helps make it. That’s because Owner/ Creator Piers handbuilt his own still, the way he hand crafts every batch of the delicious rum. So, we wanted to make a film that told his story and honoured his craft, with visuals inspired by the Prohibition era that inspired him to start distilling.
Our main focus was to create a 60 second commercial spot that would work for both TV and online advertising. But we also created an eco-system of content around this main film, including a variety of short, social media-optimised videos and stills. By taking this approach we were able to deliver a wide range of content to the Distillery to release gradually, keeping their social media presence strong and helping to provide a return on investment.
Owner/ Creator Piers has seen excellent engagement with the film, with his website traffic increasing 3 times after the films release. This engagement has led to a massive increase in online sales since this time last year.