newtrade media & bat 

gantry focus group

branded/social media


in collaboration with newtrade media and british american tobacco, Allan Bros were taken to scotland then onto spain to assess the design of a specially made gantry that houses vapes and other tobacco products. Retailers gave their feedback in glasgow then just a week later, were taken to the factory in barcelona to judge the final product with their suggested changes implemented. allan bros were there every step of the way to capture their journey. It was really interesting to see how much thought and attention goes into making something like this.

CASE STUDIES

NEWS UK EVENTS

NEWTRADE MEDIA - BAT GANTRY FOCUS GROUP, FROM SCOTLAND TO SPAIN